What is a senior vice president of sales?

A senior vice president of sales is the person who manages the sales strategies and keeps them in line with the company's goals. Senior vice presidents of sales are also responsible for managing churn rates or client turnover. They analyze reports often delivered by inside and outside sales directors and make strategic decisions based on those reports.

Senior vice presidents of sales may also redirect sales strategy if it doesn't properly align with customer requests, proves to be hindering company goals, or needs to be adjusted for an influx of new clients or sales volume. These individuals may also hire and train others to advance in their careers to better benefit the company as junior executives or other deciding roles.