What is branding?

Branding is the visual representation of a company. The company's name, logo, colors, fonts, tone of voice, graphics, messages, and even store displays all play a part in the branding. In addition, companies' customer service and other policies can also be a part of their branding.

A company's branding is what customers think of when they hear the company's name, and it's what sets it apart from its competitors. If a company has good branding, customers should immediately be able to explain the company's overarching mission, recognize its material, and associate an emotion with it.