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This question is about employer.
What is concept development?
Concept development is a process that helps people evaluate their customers' reactions to a product or service before its official launch. Concept development is crucial in unveiling a new product or service.
Concept development is a structured way for a company to evaluate public response to its product. You develop an idea, see if customers like your idea, and then determine what customer market would be willing to be your idea. Data from concept development can help determine whether or not an idea should be moved forward or reworked.
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