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This question is about employer.
What is corporate entrepreneurship?
Corporate entrepreneurship is the process of creating new business ventures or developing innovative products or services within an established company or corporation. The main idea behind corporate entrepreneurship is to use the methods and strategies of entrepreneurship within the context of a larger company or corporation.
When corporate entrepreneurship is done, it can take on many different forms and have many different entrepreneurial elements, some examples include:
Corporate entrepreneurship tends to be about wanting to innovate in order to gain a competitive edge against any competing companies or corporations and increase brand awareness, sales, and overall revenue growth. However, corporate entrepreneurship is usually inherently risky because it involves experimenting with new concepts and products.
Corporate entrepreneurship also seeks to challenge the way a traditional business is conducted in certain industries or circles that contain very large companies. To succeed with corporate entrepreneurship a culture that supports and rewards innovation. It also requires strong leadership that has an unwavering vision to take smart and calculated risks.
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