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What is CPA in marketing?

By Kate Swindlehurst - Mar. 13, 2023

CPA in marketing is "cost per action". This refers to the cost that an advertiser pays each time a new lead takes a specific action, such as purchasing something through an ad or signing up for a newsletter. These actions are predetermined, as is the rate decided for the CPA.

CPA in marketing is often used in conjunction with marketing affiliates. Affiliates, such as influencers, often receive a product from a company, and then advertise it, maybe through their social media pages or on a blog post. Each time someone purchases the product through this campaign, the company pays the affiliate a percentage. That percentage is the CPA.

What is CPA in marketing?

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