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This question is about marketing director skills.
CPG marketing stands for consumer packaged goods (CPG). CPG in marketing refers to the promotional practices used to market fast-moving consumer products and goods. Examples of these include:
Food products
Beverage products
Personal care products
Household goods and products
These types of goods are usually sold in both the retail (brick-and-mortar) and online settings. CPG marketing efforts usually involve a combination of strategies, such as:
Packaging design
Product placement
Pricing strategies
Advertising and promotion
Digital marketing
The ultimate goal of CPG marketing is to foster a strong and recognizable brand identity, gain a loyal customer base, and obtain company and revenue growth. The CPG industry and its sub-industries are often highly competitive and saturated with a myriad of brands and specific products. Companies are vying for the attention of target consumers daily.
Companies that execute effective CPG marketing tactics have an in-depth comprehension of consumer preferences and consumer behavior. Those that stand out in this field often focus on products that are innovative and different in a unique way from competitors, making them stand out in the flooded marketplace.
CPG marketing is often a complicated and highly-dynamic industry that requires a honed tactical approach to product development, product and company branding, and marketing. This is essential to be successful in this very competitive field.

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