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This question is about marketing director skills.
What is CPG marketing?
CPG marketing stands for consumer packaged goods (CPG). CPG in marketing refers to the promotional practices used to market fast-moving consumer products and goods. Examples of these include:
Food products
Beverage products
Personal care products
Household goods and products
These types of goods are usually sold in both the retail (brick-and-mortar) and online settings. CPG marketing efforts usually involve a combination of strategies, such as:
Packaging design
Product placement
Pricing strategies
Advertising and promotion
Digital marketing
The ultimate goal of CPG marketing is to foster a strong and recognizable brand identity, gain a loyal customer base, and obtain company and revenue growth. The CPG industry and its sub-industries are often highly competitive and saturated with a myriad of brands and specific products. Companies are vying for the attention of target consumers daily.
Companies that execute effective CPG marketing tactics have an in-depth comprehension of consumer preferences and consumer behavior. Those that stand out in this field often focus on products that are innovative and different in a unique way from competitors, making them stand out in the flooded marketplace.
CPG marketing is often a complicated and highly-dynamic industry that requires a honed tactical approach to product development, product and company branding, and marketing. This is essential to be successful in this very competitive field.
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