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What is customer attrition?
Customer attrition is the loss of clients or customers. It is also known as customer chum, customer defection, and customer turnover. There are many different reasons for customer attrition, and this is something that businesses often take time and resources to look into, track, and, if possible, find solutions to.
Businesses like to track customer attrition when it occurs to analyze the situation and propose ways to improve weak spots that may have contributed to the loss of the client.
Often, customers who have trouble with a product do not continue to use it, so learning if this occurs and how to fix it is important for businesses to maintain their clientele.
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