This question is about customer loyalty statistics.

What is customer loyalty?

By Zippia Team - Jun. 29, 2022

Customer loyalty is an ongoing emotional relationship between a customer and business, which typically results in several benefits.

Some of the most common benefits include higher engagement, larger and more frequent purchases, and consistent positive recommendations. Overall, loyal customers are extremely valuable because they can contribute to a majority of a company's profits, as well as operate as a walking advertisement.

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