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This question is about marketing associate skills.
What is direct mail marketing?
Direct mail marketing is a type of marketing approach that consists of mailing promotional materials or offers directly to a target consumer group via physical mail, instead of online through email tactics. Direct mail marketing often includes items like postcards, brochures, flyers, catalogs, and other printed materials.
Direct mail marketing targets recurring or loyal customers and potential leads for new customers. It is an effective promotional approach to reach a specific target audience with a unique and often personalized message for an offering or promotion. Lead generation, driving website traffic, or promoting sales or special offers are common with this marketing approach.
Direct mail marketing can be an effective promotional tool, however, it is often more costly than many types of digital marketing approaches because of the printing and postage requirements. However, it is often one component in a comprehensive cross-channel marketing campaign. Here are some common examples of direct marketing campaigns:
Postcard campaigns
Postcards are sent to target audiences (loyal customers or customer leads) with a promotional offer or a call to action.
Catalogs
Catalogs are normally designed in a magazine format and include pictures and information about specific products, services, or brands. Sales, promotions, and other offers are often included in these publications and are mailed directly to the customer and potential customers' homes.
Newsletters
Newsletters are meant to be an informative approach to direct mail marketing. These documents contain information on offerings and updates on certain issues or promotions that a customer should have an interest in.
Personalized mailers
This approach makes use of data and personalization methods to develop unique and customized mailers that speak directly to a specific customer's needs and interests.
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