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This question is about what an advertising internship does.
What is direct response advertising?
Direct response advertising is a consumer-focused strategy that seeks immediate action or purchase from the target audience. This form of advertising is preferred because it yields sales in a very short period.
Unlike advertising focused on branding, response advertising focuses less on brand development and information and more on addressing the specific need(s).
As a consumer-centric strategy, marketers must be very specific in choosing their target audience, as the ad's focus is designed to address their problem or need.
In addition to being very customer focused, a response advertising campaign is proscriptive and requires potential customers to act. These actions include completing a customer information form, signing up for a newsletter, or purchasing.
The strategy also emphasizes the urgency of the specific action required. The phrases "while supplies last" or "offer expires at midnight" are sometimes used to obtain results very quickly.
Direct response advertising can be found in multiple formats. Email campaigns, referral programs, and direct mail are all popular ways to implement this strategy. Electronic campaigns also use promotional, QR, and UTM codes to make sales and gather customer information.
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