What is direct response marketing?

In marketing, direct response refers to a type of marketing strategy where the goal is to have the audience have a specific response that calls for immediate action. This immediate action should lead to generating new leads. Direct response marketing is sometimes referred to as a call to action.

The call to action, or the direct response, in direct response marketing can be any action. This can include visiting a website, making a purchase, or even just sharing a post on social media. In recent years, direct response marketing is often used for sharing posts or information through different social media platforms.