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This question is about what an advertising assistant does.
What is DSP advertising?
DSP (demand-side platform) advertising is a type of promotional activity that allows advertisers to purchase and monitor ad inventory across several ad exchanges and supply-side platforms in a centralized platform.
DSP advertising is a specific kind of real-time bidding (RTB) tech that enables advertisers to bid on digital ad impressions instantly based on different targeting items, such as:
Demographics
Interests
Location
Behavior
DSP advertising enables advertisers to develop and manage their digital ad campaigns from a single platform while utilizing data-optimized insights to increase the effectiveness of ad targeting and ad placement. DSPs utilize algorithms to evaluate digital ad impressions based on the advertiser's specific campaign settings, budgets, and overall goals.
This promotional strategy assists advertisers in reaching their target consumer groups more effectively and efficiently. It also maximizes return on the advertisement investment costs they have accrued.
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