What is environmental marketing?

The company invested heavily in marketing the Green Works brand, including advertising campaigns and partnerships with environmental organizations such as the Sierra Club. Their environmentally focused marketing campaign was a huge success and helped to establish Clorox as a leader in the green cleaning market. The brand received numerous awards for its sustainability efforts and helped to increase Clorox's overall sales and market share.

Green Works is a prime example of successful environmental marketing, and it has inspired many other companies to develop eco-friendly products and promote their sustainability efforts through marketing campaigns. Other examples of green marketing include advertising the reduced emissions associated with a product's manufacturing process, or the use of post-consumer recycled materials for a product's packaging.

Some companies also may market themselves as being environmentally-conscious companies by donating a portion of their sales proceeds to environmental initiatives, such as tree planting. Whichever way you go about it, environmental marketing is a smart move because of how increasingly popular it has become with consumers who are much more aware of the impact of their purchasing decisions on the environment.

Companies are responding to this trend by developing and promoting products that are eco-friendly, and by communicating their sustainability efforts through marketing campaigns. These campaigns can take many forms, including labeling products with environmental certifications or symbols, promoting eco-friendly packaging, and advertising the environmental benefits of a product or service. It can also involve partnering with environmental organizations or supporting environmental causes to demonstrate a company's commitment to sustainability.