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This question is about marketing internship skills.
What is experimental marketing?
Experimental marketing is a marketing strategy that tries to create immersive and resonating advertising and marketing experiences for target audiences concerning a specific brand, product, or service. Experimental marketing is also referred to as experiential marketing or experience marketing.
Experimental marketing seeks to engage target audiences in a more robust manner that goes beyond traditional advertising. While experimental marketing is a more elevated type of marketing than traditional marketing, it does have the same overall aim of making a strong emotional connection between the consumer and the brand.
Experimental marketing can come in many different forms. Some common ones include:
Product demos
Interactive installations
Brand or product events
Pop-up shops
Other forms of immersive branded content
Companies that use experimental marketing seek to create a memorable and positive experience that target consumers will associate with the brand. Experimental marketing is often for younger consumers since this demographic often values experimental over material possessions.
Good experimental marketing also uses this interactive strategy to define brands and exhibit ways in which these brands are unique and better than competitors. Some benefits of experimental marketing include:
Positive word-of-mouth marketing by consumers
Increasing brand loyalty
Enhancing brand identity and awareness
Driving sales for a brand
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