What is field marketing?

Field marketing is a type of marketing in which the focus of the marketing campaign is to distribute promotional materials directly to people in the "field". This is a method of direct marketing. This can include methods such as setting up a booth at a fair or market, handing out pens with the company name on them, or distributing flyers to local businesses.

Historically, field marketing is thought of as a one-way communication tool, which sets it apart from many other forms of more modern marketing. It is often face-to-face marketing, so you get to interact directly with potential customers, which can be both a good thing and a bad thing, depending on the interaction and its effects.