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What is general management?

By Justin Parker - Apr. 25, 2023

General management is the practice of monitoring the overall operations of a company or business, with the primary job of managing a wide range of areas including operations, marketing, finance, human resources, and other key fields.

General managers are the key figures in a company using a general management strategy. These professionals are tasked with developing and executing strategies to accomplish specific objectives and goals that a company might have. They also play a critical role in managing resources, and making sure the company is operating optimally.

General management strategies usually involve a wide array of tactics. Here are some of the most common ones used:

  • Strategic planning

    Creating and implementing strategies that align with a company's values and also seek to achieve specific objectives and goals.

  • Financial management

    This facet involves overseeing the finances of an organization. Elements that might be included in this area include budgeting, forecasting, and financial reporting.

  • Operations management

    Managing a company's operations on a macro scale. This includes all aspects of production, logistics, and supply chain management.

What is general management?
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