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This question is about marketing department internship skills.
What is geomarketing?
Geomarketing is a marketing strategy that is based on location. It often employs the use of GPS or RFID technology to outline boundaries around geographic spaces. These virtual boundaries, referred to as geofences, are then used to prompt marketing ads or messages when an individual enters or exits a specific location.
The advertising or marketing message is displayed on a person's phone through an application they are currently using. Geomarketing messages and ads tend to come up in map applications. In addition to the ad or message, there might also be a promotional offer, such as a coupon for a discount.
Geomarketing can also be used to promote different events. For example, a professional sports team might use geofencing marketing to send promotions or ads to fans who are going to be attending a game and are near the stadium or arena. A conference might also use this technique to send important information about the event to attendees.
Here are some of the most common ways geomarketing can be utilized:
Targeted advertising
Delivering specific ads or promotions to consumers that are in a particular location, such as a city, neighborhood, or region.
Location-based notifications
This method is mostly used via mobile devices. It alerts a consumer to certain promotions, sales, or establishments based on their moving location, and is normally used in map applications, such as Waze.
Local search optimization
This is a form of search engine optimization (SEO) in which a specific business will appear in local search results for consumers in a certain geographic location.
Location-based services
Mobile orders and delivery options are included in the location-based services category. These options are then delivered to consumers that match location criteria and requirements.
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