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What is graphic communication?

By Zippia Team - Dec. 9, 2022

Graphic communication is the study of how to convey meaning through visual design elements. It focuses on the design, development, and ultimately the delivery of all visual items used to convey meaning in terms of specific information, concepts, emotions, or ideas.

Graphic communication is utilized in many different fields, professions, and industries. Here are some of the most common fields of graphic communication:

  • Animation

  • Photography

  • Graphic Design

  • Illustration

Graphic communication is relied upon heavily in these industries:

  • Film

  • Television

  • Entertainment

  • Advertising

Many graphic communication professionals utilize software to help them communicate specific ideas, concepts, or emotions for digital media projects.

Using graphic communication and visual tools helps creators connect with their audiences, and also enables them to fine-tune their messaging. Visually pleasing messages and images are more likely to capture the attention of an audience, and can also help initiate engagement, more so than speech or text alone.

What is graphic communication?

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