This question is about marketing assistant skills.

What is healthcare marketing?

By Kate Swindlehurst - Mar. 13, 2023

Healthcare marketing is a public health approach where a population's health is promoted through traditional marketing strategies. These can be used to inform a population of new information or to reinforce already known information.

Some healthcare marketing focuses on a specific location or group of people. There may be even larger groups as well, depending on the focus. During COVID-19, many healthcare marketing efforts spread information on vaccine availability and the importance of social distancing.

A great example of healthcare marketing can be the #100deadliestdays. This hashtag was created by Arkansas Children's Hospital and was meant to shock people into learning more about why the 100 days between Memorial Day and Labor Day create an increased risk of accidental death in children and teens.

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