Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about marketing manager skills.
What is IMC in marketing?
IMC in marketing stands for Integrated Marketing Communications (IMC), and this refers to a strategic promotional approach that consists of coordinating all marketing methods and messages to create a cohesive and uniform brand message. IMC ensures that the following elements are all unified across all marketing channels and touchpoints:
Marketing communications
Marketing advertisements
Marketing events
The main objective of IMC is to craft a consistent and effective marketing experience for target consumer groups. The marketing efforts should appear seamless and consistent across all touchpoints and channels, including:
Direct marketing
Advertisements
Personal selling
Public relations
Here are some key features of IMC:
A brand message and identity that is clear and consistent
A comprehensive marketing campaign that coordinates and unifies all promotional activities and materials
The use of data and analytics to gauge the effectiveness of marketing strategies and adjustments to those efforts when necessary
In conclusion, IMC in marketing can be an extremely effective promotional approach because it adheres to consistency and coherent messaging across all marketing touchpoints and channels. This is known to enhance brand awareness and recognition and increase customer loyalty.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
