This question is about internal analysis.

What is internal and external analysis?

By Zippia Team - Dec. 7, 2022

Internal analysis involves looking at a company and how it's running while external analysis involves looking at the overall market or industry.

Good internal analysis likely includes relating the company's operations to the rest of its competitors and the overall market, but it's mainly focused on the health of the company itself.

External analysis, on the other hand, is focused on the health of and trends in the industry and market surrounding the company.

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