This question is about marketing director skills.

What is marketing collateral?

By Kate Swindlehurst - Mar. 13, 2023

Marketing collateral is a collection of media used to promote and support the sales of a product or service. In simpler terms, it is any digital or printed material used in marketing a specific good or service by a brand. This could include things like newsletters, emails, posters, videos, graphics, and many more.

Typically, marketing collateral is used as a sales support tool. It is often used to attract new leads. This is why things like newsletters and posters can be so effective as marketing collateral.

Along with pulling revenue, marketing collateral can be used by businesses to help to increase excitement over HR initiatives or to increase positive morale in a company. This could include promoting things such as company-wide games or new initiatives to reinvent company culture.

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