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This question is about marketing manager skills.
What is mass marketing?
Mass marketing is a marketing strategy that involves creating a specific product, service, or brand, and promoting it to a diverse mass audience, instead of targeting a specific consumer demographic or market segment. The main objective of mass marketing is to engage with the largest audience.
Mass marketing uses broad-based promotions and advertising in a universal fashion in order to reach the most amount of consumers possible. Traditionally, mass marketing has been associated with these media channels:
Television
Radio
Print ads
However, in recent years it has also been employed in the digital realm to some degree. Though digital marketing tends to be more targeted, and less universal. Mass marketing campaigns often utilize generic ad design and messaging in order to be appealing to a wider range of potential customers.
Mass marketing can be beneficial to generating broad brand awareness and interest, but it can also be expensive and less efficient than more targeted marketing tactics. Because mass marketing does not target certain demographics, it can make goals like driving conversions or building customer loyalty more difficult than when targeted marketing strategies are used.
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