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This question is about what an advertising internship does.
What is pathos in advertising?
Pathos in advertising is used to elicit an emotional response from the consumer. Images, text, and sound make viewers angry, sad, happy, or compassionate.
Unlike ads that appeal to a consumer's logic or sense of authority, pathos-based advertising seeks an emotional connection when presenting an issue or product. Because consumers process information differently, advertisers consider their product and target audience, often arriving at a pathos-based campaign.
Social media and television advertising heavily feature pathos-based ad campaigns. Consumers view ads featuring animals, children, or the elderly and experience an emotional reaction that may result in the purchase of a product or donation to a charity.
The images and messages applied to these types of ads are not questioned or statistically supported as they have an immediate emotional impact. This is one of the primary advantages of promoting a product or causes using pathos.
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