What is puffery in advertising?

In advertising, puffery is a statement that includes exaggerated advertising, blustering, or boasting. These statements often use hyperbole to promote a company's service or product. It is an extremely common marketing strategy to add interest to an advertisement.

Examples of puffery in advertising include "best coffee in the world". Folgers uses puffery in its slogan, "The best part of waking up." This puffery is included in Folger's print advertisements, as well as their jingle in their television ads. It uses exaggeration to promote coffee as being not only an important part of your morning but the best part.