What is pull marketing?

Here are some common examples of marketing strategies that are used in pull marketing:

• Content marketing

This is a feature that can be achieved in the online space, content marketing involves developing valuable content that can be shared with consumers. The content is normally aimed to be a mixture of education and entertainment.

• Search Engine Optimization (SEO)

When a company uses effective SEO strategies its websites and related pages will appear higher in the ranking of specific web searches performed by consumers, this makes it easier for customers to engage with the company and often results in long-term relationships and increased sales.

• Social media marketing

This form of marketing sees organizations utilizing social media platforms to reach out and engage with target audiences. This might include paid advertisements or marketing posts on platforms like Facebook, Instagram, and Twitter.

• Influencer marketing

Organizations often partner with social media influencers and celebrities in their marketing efforts. Online and elsewhere these individuals will assist in the marketing and promotion of a specific brand, product, or service.

• Referral marketing

This is when loyal or existing customers refer their family, friends, colleagues, or companies to a specific brand, product, or service. Referral marketing is often accomplished with the use of incentives, meaning that a customer that makes a referral is then rewarded in some way.