What is push marketing?

Question

Justin Parker · Accepted Answer

Push marketing is a marketing method that involves a promotional strategy of pushing products or services directly to potential consumers through advertising, marketing, and other related methods. The main objective of push marketing is to generate instant sales by creating demand for a specific product or service through intense marketing methods.

There are many different tactics used in push marketing, some of these common advertising methods include:

Direct mail campaigns
Television ads
Radio ads
Digital ads (social media, internet banners, etc.)
Telemarketing
Email marketing

The main goal in this form of marketing is to create immediate interest and awareness about a particular product or service, with the ideal result being a sharp increase in sales numbers.

Push marketing can be quite effective at increasing sales in the short term. However, the downside of push marketing is that many consumers find it to be annoying, and even intrusive. This can lead to consumers having a negative overall brand awareness of a product or service if the company using push marketing tactics goes overboard on their campaigns.