This question is about marketing/sales representative skills.

What is RTB in marketing?

By Kate Swindlehurst - Apr. 2, 2023

In marketing, RTB refers to real-time bidding. Real-time bidding is the process of buying and selling digital advertising inventory. Ad inventory is bought and sold instantly on a per-impression basis in RTB.

RTB is a great ad-buying method for small and medium-sized advertisers, especially compared to direct buying. Direct buying generally has a minimum spending requirement that can be expensive, and RTB does not have the minimum requirement.

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