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What is salesforce automation?
Salesforce automation refers to a company using computer software to automate one or more of its sales processes. Automation used in this way can dramatically increase the efficiency with which a company interacts with its customers.
Often a part of a CRM system, salesforce automation offers several key benefits to a sales-based company. SFA is shown to increase customer acquisition and improve sales forecasts because of a higher efficiency rate. Using SFA almost eliminates customers being overlooked as correspondences and surveys, both pre- and post-sale, are automatically generated.
An example of salesforce automation would be an automated email to prospective customers generated based on gathered or purchased data. When that email is opened, a second automated correspondence is sent. If the initial email is not opened in a designated period of time, an alternate correspondence is forwarded. The system would also generate a list of sales representatives of potential customers that had opened or responded to either email.
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