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This question is about what a marketing service representative does.
What is services marketing?
Services marketing is a type of business marketing that companies use, and it consists of providing services to their customers that increase brand awareness and sales.
Unlike product marketing, service marketing only applies to non-physical products or services a company or business can sell to a customer or client. Effective service marketing strategies help to build trust between companies and their consumers by exhibiting how a specific service will have a positive effect on a consumer's life.
Service marketing techniques include the promotion of concepts, positive effects, and service-related promises related to a non-physical product.
Service marketing is utilized in many different types of industries; here are some examples:
Finance
Health and wellness
Tourism and hospitality
Entertainment
Design
Education
Different trade industries
Restaurants
Telecommunications
This kind of marketing includes business-to-business (B2B), as well as business-to-consumer (B2C), advertisements that may come in the form of promotional videos, online ads, television commercials, email marketing, physical advertisements like billboards, and online advertising banners.
Professionals who utilize service marketing techniques seek to increase brand awareness, generate sales, acquire new leads, and obtain new customers.
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