What is the American Marketing Association?

The AMA offers a wide variety of services to marketing professionals that have memberships with the organization. Some common examples of services it provides include:

• Access to marketing research and publications

• Marketing training courses and marketing webinars

• Networking events sponsored by the organization

• Marketing-related job opportunities

The AMA hosts several different marketing conferences throughout each year, some notable ones include the AMA Collegiate Conference and the AMA Annual Conference. While the organization is a national one, it also has a network of local AMA chapters across a variety of states and regions in the U.S., which also provides opportunities for members.

The AMA remains dedicated to advancing the field and industry of marketing, while also promoting ethical and responsible marketing principles. Some topics the organization covers include:

• Data privacy

• Consumer protection

• Marketing ethics

In summation, the American Marketing Association is a leading authority in the industry and field of marketing with particular expertise in marketing practices and trends. It is an extremely valuable resource for marketing professionals that can provide them with key insights into the field and various networking opportunities.