What is the average Black Friday discount?

The average Black Friday discount is around 25%. However, they can sometimes be up to 70% or 80%. Retailers use these discounts to attract consumers, who in turn begin to maximize the deals they see by spending more.

This feedback loop allows retailers to make huge profits as long as their revenue exceeds the cost of the discounts. This is why the average discount hovers around 25%. It is a reasonable cut in price that still covers costs while being an attractive offer to customers.