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This question is about webinar statistics.

What is the average conversion rate for a webinar?

By Zippia Team - Feb. 14, 2022

The average conversion rate for webinar attendance is around 40%. In general, another 40% of those attendees will stay for the entire event.

The average webinar receives almost 260 registrations, meaning that between 100-110 of those who register would actually show up to the event, and just over 40 would stay for the entire event.

When it comes to the conversion rate for generating leads, 73% of B2B webinar attendees become qualified leads, while 20-40% of B2C attendees become leads.

What is the average conversion rate for a webinar?

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