What is the career path for a marketing manager?

Question

Zippia Team · Accepted Answer

The career path for a marketing manager includes roles such as marketing coordinator, marketing manager, and chief marketing officer. Marketing managers generally complete at least a bachelor's degree in marketing or a related field before beginning work. Additional education may be required for different career paths.

Many marketing managers begin their careers as marketing coordinators or marketing assistants. Marketing management is not an entry-level position, so they first need at least five years of experience before transitioning into management. Many marketing managers spend their entire careers in that position, but there are options to move from a marketing manager position.

Marketing managers may choose to seek higher positions, and can eventually transition to the position of a chief marketing officer (CMO) of a company. A CMO often needs additional education background, as well as networking and experience. This can be a great financial move for a marketing manager looking to move up in their career.