What is the difference between a key account manager and an account manager?

Question

Zippia Team · Accepted Answer

The difference between a key account manager and an account manager is the type of accounts they oversee. Typically, key account managers oversee the largest customers in a company, whereas account managers are responsible for looking after the rest of the customers.

Both the account managers and key account managers are a part of the sales team and often work closely with the support and customer success team.

A key account manager is the brand champion for the most important external clients. It is the primary point of contact for current and potential clients and their internal agency team, often acting as the middle-man between the two companies.

In contrast, account managers tend to focus on smaller specific opportunities for smaller customers or short-term relationships. Both key account managers and account managers partner with the customer on mutually beneficial projects, assisting the customer in achieving their goals and making sure they get adequate support.