Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about what a marketing lead does and marketing lead.
What is the difference between a marketing lead and a marketing manager?
The difference between a marketing lead and a marketing manager is their level in the company and their focus. Marketing managers are focused on developing the marketing strategy for the entire company, while marketing leads implement the strategy and typically focus on one or multiple marketing campaigns.
Marketing leads are the individuals who are in charge of all events and contact platforms used to promote a company's brand or merchandise. They plan publicity campaigns and oversee the creation of promotional materials.
However, marketing leads report to and take direction from the marketing manager. The marketing manager ensures that the marketing leads are going in the right direction with their marketing implementations.
Marketing leads work under the marketing manager as part of the marketing team to plan marketing budgets and coordinate the different stages of a marketing strategy. To excel in this position, a marketing lead needs to know how to develop and maintain marketing schedules to execute marketing campaigns on schedule.
Following are some examples of duties that reflect common daily activities that marketing leads accomplish under the guidance of the marketing manager:
Plan social media launch, organize posts and monitor account's progress.
Manage the digital marketing campaign process, from start to campaign execution.
Lead the marketing team in developing and expanding the company's market.
Redesign digital publicity materials, as well as all social media accounts and websites.
Ensure correct media positioning, ROI, and KPIs for online ad campaigns.
Create blog posts, Facebook alerts, and tweets to promote new products or services while monitoring their success and return on investment.
Create main Internet marketing practices such as email promotions, affiliate marketing, and social media to attract and retain new customers.
Improve the health of SEM campaigns by doing keyword studies and reviews.
Maximize product offers and value through utilizing CRM that includes a reward scheme, database management, and touch-point optimization.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
