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What is the difference between marketing and selling?

By Justin Parker - Apr. 25, 2023

The difference between marketing and selling is that marketing is the practice of determining and comprehending consumer needs and desires and developing promotional strategies that align with those factors while selling is influencing and persuading consumers to purchase a product or service.

Marketing is often employed in conjunction with several other promotional techniques, some of which may include market research, brand building, and product development. The use of all of these marketing strategies can then often result in a comprehensive and well-informed marketing effort. Marketing seeks to build long relationships with customers.

Selling is a process of persuading consumers to buy a specific product or service. Selling often involves multiple activities and efforts, including customer prospecting, lead generation, qualifying prospects, exhibiting presentations, and ultimately closing purchase deals. The primary focus of selling is a short-term one of making a sale to a specific consumer group.

Key takeaways:

MarketingSelling
Marketing is the practice of determining and comprehending consumer needs and desires and developing promotional strategies that then align with those factors.Selling is the process of influencing and persuading consumers to purchase a product or service.
Marketing is often employed in conjunction with several other promotional techniques, some of which may include market research, brand building, pricing, promotion and distribution, and product development.Selling often involves multiple activities and efforts, including customer prospecting, lead generation, qualifying prospects, exhibiting presentations, and ultimately closing purchase deals.
Marketing seeks to build long relationships with customers by enhancing brand identity and awareness in target demographics.The primary focus of selling is a short-term one of making a sale to a specific consumer group.

What is the difference between marketing and selling?

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