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This question is about what an associate brand manager does and associate brand manager.

What is the role of a brand manager?

By Zippia Team - Dec. 17, 2021

The role of a brand manager is to build the face of the brand and make its products stand out over its competitors.

Brand managers adopt brand strategies that target the potential market for a company's products while maintaining its integrity.

Some of their general duties include assisting in developing products while managing budgets for the advertising and promotion of their new products, researching the public perception of the brand and its position compared to competitors, and researching the latest consumer trends and raves.

What is the role of a brand manager?

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