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What is the role of a content editor?

By Zippia Team - Mar. 3, 2022

The role of a content editor is to oversee the publishing needs of a client, business, or organization. Their work primarily involves delivering engaging written and visual content to a target audience. This can include conceptualizing, producing, editing, and analyzing content.

Content editors can work in a variety of fields. Nowadays, many companies seek content editors to maintain the quality of their websites.

As a content writer, it's not unusual to be expected to write blog posts to promote products and services or be asked to proofread, restructure, and edit articles by other content writers or update their website and social media pages with new content. The scope of your tasks as a content editor largely depends on the company's size.

Common roles and responsibilities of a content editor include:

  • Write blog posts and marketing copy to promote products and services

  • Proofread, re-structure and edit articles by content writers

  • Update website and social media pages with new content

  • Craft and send a monthly newsletter

  • Interview industry professionals and use online sources to research topics

  • Improve illustration in collaboration with marketing and design teams

  • Optimize published pieces using SEO guidelines

  • Manage the editorial calendar and ensure timely publication

  • Generate new ideas around industry-related topics

  • Monitor web traffic and user engagement (e.g., bounce rates)

What is the role of a content editor?

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