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This question is about what a merchandising specialist does and merchandising specialist.
What is the role of a visual merchandiser specialist?
The role of a visual merchandiser specialist is to design and create attractive visual displays for retail outlets. As creative and innovative thinkers, they use skills in visual design and space utilization to enhance the aesthetic appeal of window displays, walkways, counters, and in-store displays.
The entry-level role of a visual merchandiser specialist works to make a store's merchandise attractive to customers so as to promote the item's sale. The merchandiser may create and arrange displays, price and tag products, plan and order inventory or perform market research.
The duties of a visual merchandiser typically involve moving equipment and stock, creating signage, arranging lighting, and maximizing artistic and commercial impact.
The role involves a close connection with wider retail positions, including working with inventory managers, retail buyers and suppliers, and staff to ensure displays are presented correctly.
On any given day, a visual merchandiser could discuss marketing strategies for an upcoming season, negotiate with buyers over the delivery of a product, or roll their sleeves up to help out with constructing a window display.
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