What looks good on a marketing resume?

Question

Zippia Team · Accepted Answer

Highlights of your skills and achievements involved in successfully helping a business to promote and sell its products to its customers are what looks good on a marketing resume. As someone in marketing, you know that talk is cheap. That means you're going to want to demonstrate your value as a candidate.

When reviewing marketing resumes, hiring managers want to see hard evidence of strong performance, so reflect upon your own experiences and look for ways to quantify your success.

Examples of marketing stats to include on your resume:

Growth in site traffic thanks to your work on SEO or social media campaigns
Growth in email subscribers or increases in email open rates
Conversion rate improvements through landing page optimization or other tests
Reduction in cost per action or cost per acquisition

To further support your achievements, provide a list of customized skills. Be sure the skills you list are relevant to the marketing job you're applying for.

The most common marketing skills hiring managers are looking for are proficiencies in areas such as broad or channel-specific marketing skills (e.g., PPC, content marketing, lead nurturing, public speaking), specific tools/software platforms (e.g., video editing software, SEO tools), and coding languages and operating systems (e.g., HTML, Linux).