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This question is about buyer demographics.
What percentage of Buyers are female?
55.8% of buyers are female in the United States. This is -16.6 percentage points lower than last year. Additionally, the percentage of female buyers has decreased by -10.5 percentage points since 2010. That means there are a total of 140,895 female buyers in the U.S. and 111,606 male buyers in the United States. Note that Zippia's estimate accounts only for the 252,501 people with the specific job title of buyer and doesn't include grouping similar job titles, or people with potentially similar credentialing.
Percent Of Female Buyers By Year
| Year | Female Buyers | Male Buyers | Percentage Female Buyers | Percentage Male Buyers | |
| 2019 | 37 | 30 | 55.8% | 44.2% | |
| 2018 | 43 | 16 | 72.4% | 27.6% | |
| 2017 | 44 | 21 | 67.9% | 32.1% | |
| 2016 | 52 | 22 | 69.6% | 30.4% | |
| 2015 | 35 | 27 | 55.9% | 44.1% | |
| 2014 | 46 | 25 | 65.2% | 34.8% | |
| 2013 | 34 | 18 | 65.8% | 34.2% | |
| 2012 | 37 | 18 | 66.1% | 33.9% | |
| 2011 | 57 | 23 | 70.9% | 29.1% | |
| 2010 | 43 | 22 | 66.3% | 33.7% |
Additionally, female buyers tend to be older than male buyers. The average age of a female buyer is 48.3, while the average age of a male buyer is 40.1.
While the majority of U.S. buyers are female in 2022, there are still some occupations where males dominate. For example, 88% of timber buyer are male. On the other hand, some buyer jobs are dominated by females. 84% of human resources administrative assistant, for instance, are female.
Like most jobs, there's a gender pay gap among buyers. The average male buyer earns an average annual salary of $52,152, while the average female buyer earns an average annual income of $50,787, meaning female buyers make 97 cents for every dollar a man earns.
What Percentage Of Buyers Are Female FAQ
Are buyers jobs male or female dominated?
Buyer jobs are female dominated. 55.8% of buyers are female and 44.2% of buyers are male in the United States.
How has the number of female buyers changed over time?
The number of female buyers has decreased by -10.5% since 2010. In 2010, there were 66.3% female buyers and the latest data shows that there are 55.8% female buyers in the U.S.
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