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This question is about big data statistics.
What percentage of companies use big data analytics?
24% of companies use big data analytics. While 97.2% of companies say they're investing in big data and AI projects, just 24% describe their organizations as data-driven.
In this instance, data-driven means that these companies use the data they collect and analyze to inform their decision-making. So, about three-quarters of companies aren't actually doing anything with their data.
This is significantly lower than the 37.8% of surveyed executives who said their companies were data-driven in 2020, and many attribute this reduction to having difficulty solidifying data-driven decision-making as a part of their company cultures.
In other words, even if companies have the systems in place to help employees collect and analyze data that they can use in their decision-making, many executives realize that it takes time and buy-in for employees to actually consistently put this into practice.
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