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This question is about customer retention statistics.
What percentage of customers will switch to a competitor after one bad experience?
72% of customers will switch to a competitor after one bad experience. This means that it's vital that your company offers excellent customer service from the beginning of the purchasing process through after the purchase has been made.
More specifically, keeping short wait times and easily accessible representatives is huge, as just 53% of customers said they were able to resolve their issue the first time they tried contacting a company.
When you're looking at how well your company's customer experience operations are humming, make sure you're asking your customers what they think because often, this can be wildly different than what you think.
Case in point: 80% of surveyed companies believed they were offering excellent customer service, while just 8% of their customers agreed.
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