This question is about online business statistics.

What percentage of e-commerce start-up businesses fail?

By Zippia Team - Dec. 7, 2022

Up to 90% of e-commerce start-up businesses fail. If you want to know how to avoid becoming just another statistic, here are some of the top reasons why so many businesses fail:

Poor product displays (poor quality images, descriptions, etc.)
Lack of simplicity in the shopping cart
Misguided pricing (either too high or too low)
Lacking a clear return policy
Ignoring the mobile side of online shopping
Lack of marketing and SEO tactics
Not testing or improving your products
Working in a highly saturated niche
Poor website navigation
Annoying pop-ups on your website
Website requires registration
Lack of customer service

What percentage of e-commerce start-up businesses fail?

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