This question is about ecommerce statistics.

What percentage of ecommerce is successful?

By Zippia Team - Jun. 29, 2022

While online shopping is rapidly growing in popularity and profitability, only a small percentage of ecommerce is actually successful. In the United States, only 2.57% of ecommerce site visits successfully convert to a sale.

Interestingly, ecommerce success rates vary based on the specific device a customer uses when shopping online. For instance, in 2020, roughly 3.41% of worldwide ecommerce website visits made on tablets were converted to online sales.

Meanwhile, approximately 2.59% of online shopping sessions made on desktop computers were converted to ecommerce sales, and just 1.86% of ecommerce website visits made on mobile phones were converted into a purchase.

What percentage of ecommerce is successful?

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