This question is about what percentage of gross revenue should be used for marketing advertising.

What percentage of revenue comes from advertising?

By Zippia Team - Jun. 29, 2022

In the U.S., 60-80% of all revenue is derived from advertising. This is impressive, given that companies spend an average of 7-8% of their revenue on those ads. In fact, for every dollar spent on ads, companies earn an ROI of $2.

Overall, ads are vital for exposing new, potential customers to products/services, as well as educating them on why that product/service is superior.

What percentage of revenue comes from advertising?

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