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This question is about customer retention statistics.
What percentage of the average company's revenue comes from existing customers?
65% of the average company's revenue comes from existing customers. This is because existing customers are 60-70% more likely to make a purchase than new customers are since they already know about the company and aren't wondering if they're making a good purchase.
In addition to being more likely to make a purchase, existing customers spend more money than new ones do, and this increases the more loyal they are. In numerical terms, the top 10% of most loyal customers will spend an average of three times more per purchase than the remaining 90% of customers.
Beyond that, the top 1% of most loyal customers spend five times more than the remaining 99% do, on average, showing just how valuable loyal customers are to organizations.
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