This question is about social media statistics.

What percentage of the world is on social media?

By Zippia Team - Jun. 29, 2022

As of 2022, half of the world's population (50%) is now on social media. That's 3.98 billion social media users worldwide.

While the United States doesn't have the highest percentage of social media users compared to other countries, it's still a considerable 74% of the population. The UAE (United Arab Emirates) has the highest rate of social media penetration at 99%.

What percentage of the world is on social media?

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