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This question is about what a marketing specialist does, what a marketing communications specialist does, and marketing specialist.
What qualifications do you need to be a marketing specialist?
The minimum qualifications for a marketing specialist is a bachelor's degree in marketing, communications, or a similar related field. They must also have a lot of experience in conveying messages using different mediums while also being able to deal with urgent and crisis situations.
Other common degree qualifications for marketing specialists include English, business, journalism, and public relations. All of these degree paths have one thing in common: they prioritize training a student to communicate business goals in compelling ways.
Marketing specialists help businesses by assisting in developing marketing strategies and goals of a company. Because of this, they need to have business acumen alongside excellent communication skills.
Because a marketing specialist drafts media statements, answers media inquiries, compiles publications, and plans events and press conferences, they should be able to proficiently use the entire Microsoft Suite and know basic web design and email marketing in order to craft written communications and presentations.
A marketing specialist should also be a part of the various networking groups and achieve these common professional certifications:
Professional Certified Marketer
Accredited Business Communicator
Strategic Communication Management Professional
Communication Management Professional
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